By Sarah Mitchell · Cosmetic Ingredient Researcher · Updated
Brow serum comparison

7 Best Eyebrow Growth Serums of 2026: Ingredients, Pros & Cons

Brow serums can help hairs look fuller and feel softer, but they cannot promise to fill every gap. Here are seven options, with prices, routines and the main pros and cons.

Quick take: Consider SOWN Root 2 for a dedicated peptide brow routine, The Ordinary for the lowest upfront price and dual lash/brow use, or Brow Genius for conditioning and manageability. RapidBrow costs less than most brow-only options here, but contains a prostaglandin analogue.

How to read this comparison: We compared brand information, not results from testing these seven serums ourselves. The numbers are for navigation, not scores. Our lash tests do not establish brow results. See our methodology.

Source check: September 9, 2026. Prices are listed US one-time prices before tax, shipping or promotions. Formulas and stock can vary by country. Checking ingredients does not guarantee safety. For our sitewide policy, read our affiliate disclosure.

Compare the Seven Brow Serums

Compare price, routine and prostaglandin status. On smaller screens, scroll the table sideways.

US list prices and routine comparison, checked September 9, 2026
SerumPriceStarting routineProstaglandin status
SOWN Root 2 Eyebrow Growth Serum$54Twice dailyBrand states prostaglandin-free
Vegamour GRO Brow Serum$68Twice dailyNone of the analogue names we check for appeared on the reviewed ingredient list
The Ordinary Multi-Peptide Lash & Brow Serum$14.90Twice dailyBrand states no prostaglandins
RevitaBrow Advanced Eyebrow Conditioner$111Once dailyVerify the current formula; do not assume prostaglandin-free
GrandeBROW Brow Enhancing Serum$73Once dailyContains isopropyl cloprostenate, a prostaglandin analogue
Anastasia Beverly Hills Brow Genius Conditioning Brow Serum$65Twice dailyNone of the analogue names we check for appeared on the reviewed ingredient list
RapidBrow Eyebrow Enhancing Serum$34.95Twice dailyContains isopropyl cloprostenate, a prostaglandin analogue

All Seven Brow Serums, in Detail

A peptide brow serum without prostaglandins

1. SOWN Root 2 Eyebrow Growth Serum

SOWN Root 2 eyebrow growth serum on a white background

$54 · 3 mL

Prostaglandin status: Brand states prostaglandin-free.

Root 2 is SOWN's brow serum, separate from its Root 1 lash serum. It combines peptides and plant extracts with an applicator made for brows.

Key Details

  • Key ingredients: Peptides, panthenol, biotin and root botanicals including ginseng and licorice.
  • How to use: Twice daily on clean, dry brows; follow the brand's maintenance directions after the first 3 months.
  • Ongoing cost: About $18/month using a 3-month routine estimate; actual bottle life varies.

Why Consider It

A mid-priced option if you want a brow-only serum without prostaglandins. You will need to use it morning and night.

What the Brand Says

SOWN says 92% noticed thicker, healthier brows in a 12-week study of 32 people. We have not reviewed a full controlled study report. No sensitivity was reported in that group, but the serum can still irritate.

Pros

  • Reviewed label did not list a covered prostaglandin analogue name
  • Brand reports 92% noticed thicker, healthier brows in a 32-person, 12-week Root 2 study
  • No sensitivity was reported in that brand study, which does not prove safety or a typical sensitivity rate
  • Vegan and cruelty-free according to the brand
  • Made in the US according to the brand
  • Brand reports ophthalmologist and dermatologist testing
  • Applicator made for brows

Cons

  • Needs morning and evening use
  • Brand suggests 4–6 weeks for visible changes; results are not guaranteed

Our Take: A good fit for a dedicated brow routine without prostaglandins. The Ordinary costs less if you want one serum for both lashes and brows.

Source: SOWN Root 2 Eyebrow Growth Serum official product page, checked September 9, 2026.

Vegan brow serum

2. Vegamour GRO Brow Serum

Vegamour GRO brow growth serum

$68 · Check the current pack size

Prostaglandin status: None of the analogue names we check for appeared on the reviewed ingredient list.

GRO Brow is Vegamour's eyebrow serum, not GRO Lash. Its vegan formula combines a peptide, plant extracts and glycerin. Plant-based does not mean irritation-free.

Key Details

  • Key ingredients: Acetyl Tetrapeptide-3, clover/mung-bean sprout extract, magnolia bark extract and glycerin.
  • How to use: Twice daily for the first 2 months, then once daily. The brand advises replacing the serum every 2 months.
  • Ongoing cost: About $34/month if replacing every 2 months as directed; this is a replacement-cost estimate.

Why Consider It

Consider it if you prefer a vegan formula. Budget for a replacement every two months, as the brand advises, rather than just the first bottle.

What the Brand Says

Vegamour says brows can look fuller in two months, based on a 60-day study of 30 people using GRO Brow twice daily. We have not reviewed the full study report, so treat that timeline as a guide, not a promise.

Pros

  • Vegan formula
  • Peptide and plant-extract blend
  • Once-daily maintenance after two months

Cons

  • Higher ongoing cost at about $34 a month
  • Twice-daily use for the first two months

Our Take: A vegan option if the ongoing cost fits your budget. The Ordinary is a much cheaper way to try a peptide serum.

Source: Vegamour GRO Brow Serum official product page, checked September 9, 2026.

Back to comparison ↑

Budget pick for lashes and brows

3. The Ordinary Multi-Peptide Lash & Brow Serum

The Ordinary Multi-Peptide Lash and Brow Serum

$14.90 · 5 mL

Prostaglandin status: Brand states no prostaglandins.

The Ordinary is the cheapest serum here and works as a single product for both lashes and brows. The lightweight, water-based formula is an affordable starting point.

Key Details

  • Key ingredients: Four peptide complexes, including Myristoyl Pentapeptide-17 and Biotinoyl Tripeptide-1, plus caffeine and plant extracts.
  • How to use: Apply a thin layer to clean, dry brow skin in the morning and evening. Let it absorb before other products.
  • Ongoing cost: Bottle life not confirmed for brow-only use; cost per month depends on whether you also use it on lashes.

Why Consider It

At $14.90, it is an easy option to consider before spending more. The brand describes it as oil-free and alcohol-free, though any formula can cause a reaction.

What the Brand Says

The brand says appearance can improve in as little as four weeks. The page we checked did not give a brow-specific study size or full report. Results from lash testing do not tell us how it performs on brows.

Pros

  • Lowest price here at $14.90
  • Multi-peptide formula
  • Made for both lashes and brows

Cons

  • Needs twice-daily application
  • Four-week results are not guaranteed

Our Take: Our budget pick. A low price does not mean weaker results, but no serum is guaranteed to fill every sparse patch.

Source: The Ordinary Multi-Peptide Lash & Brow Serum official product page, checked September 9, 2026.

Back to comparison ↑

Premium once-daily option

4. RevitaBrow Advanced Eyebrow Conditioner

RevitaBrow Advanced eyebrow conditioner

$111 · 3 mL

Prostaglandin status: Verify the current formula; do not assume prostaglandin-free.

RevitaBrow is RevitaLash Cosmetics' eyebrow conditioner. The once-daily routine is convenient, but its $111 price is the highest here.

Key Details

  • Key ingredients: The brand describes BioPeptin Complex and brow-conditioning ingredients. Its FAQ reports a December 2024 reformulation; check the full ingredient list on your package.
  • How to use: Once daily, apply several short strokes to clean, dry eyebrow hair. Allow 2-3 minutes to dry before other products or sleep.
  • Ongoing cost: About $27.75/month using the brand's stated 4-month supply.

Why Consider It

The brand says the 3 mL bottle lasts four months, which works out to about $27.75 a month. Use it only on brows; RevitaLash and RevitaBrow are not interchangeable.

What the Brand Says

In an eight-week brand survey of 139 people, 94% reported revitalized, more beautiful brows. That is feedback on appearance, not a 94% increase in hair count. The brand also notes irritation and temporary skin-darkening reports. We could not verify the complete current ingredient panel after its reformulation.

Pros

  • Simple once-daily routine
  • Brow-specific applicator
  • Brand says one bottle lasts four months

Cons

  • Most expensive option here at $111
  • Current formula needs checking; do not assume prostaglandin-free

Our Take: Worth considering for the once-daily routine. If avoiding prostaglandin analogues is your priority, choose an option with a confirmed ingredient list.

Source: RevitaBrow Advanced Eyebrow Conditioner official product page, checked September 9, 2026.

Back to comparison ↑

Once-daily brow serum with a prostaglandin analogue

5. GrandeBROW Brow Enhancing Serum

GrandeBROW brow enhancing serum

$73 · 3 mL

Prostaglandin status: Contains isopropyl cloprostenate, a prostaglandin analogue.

GrandeBROW is a brow serum, not GrandeLASH-MD or the tinted GrandeBROW gel. It contains isopropyl cloprostenate, a prostaglandin analogue, so skip it if you want to avoid that ingredient type.

Key Details

  • Key ingredients: Isopropyl cloprostenate, panthenol, glycerin, amino acids and sodium hyaluronate.
  • How to use: Once daily on clean, dry brows for 4 months. Let dry 2-3 minutes; the brand then allows every-other-day maintenance.
  • Ongoing cost: About $18.25/month using the brand's stated 4-month supply.

Why Consider It

The once-daily routine and stated four-month supply make the cost easy to budget. The brand says not to use it during pregnancy or nursing, under age 18, on irritated or damaged skin, or during certain medical treatments. Read the full package warning first.

What the Brand Says

Grande reports that all 30 people in its 16-week consumer study saw fuller-looking brows. The brand suggests initial changes at 6-8 weeks and four months for the full routine. Results vary. Stop using it if you notice redness, irritation or other unwanted effects.

Pros

  • Once-daily application
  • Brand says one bottle lasts four months
  • Includes panthenol and hydrating ingredients

Cons

  • Contains a prostaglandin analogue
  • Four-month routine; medical restrictions apply

Our Take: Only consider it if you are comfortable with the formula and its warnings. We have not established that it works better or faster than the others.

Source: GrandeBROW Brow Enhancing Serum official product page, checked September 9, 2026.

Back to comparison ↑

For softer, more manageable brows

6. Anastasia Beverly Hills Brow Genius Conditioning Brow Serum

Anastasia Beverly Hills Brow Genius conditioning brow serum in its rose-gold tube
Product image: Anastasia Beverly Hills. Brand imagery, not our testing photography.

$65 · 3.5 mL

Prostaglandin status: None of the analogue names we check for appeared on the reviewed ingredient list.

Brow Genius is a conditioner for brows that feel coarse, brittle or hard to style. Peptides, castor oil and panthenol support its conditioning focus. It is not a tinted gel for instantly filling gaps.

Key Details

  • Key ingredients: Castor oil, panthenol, Myristoyl Pentapeptide-17, Acetyl Tetrapeptide-3, red clover, Korean ginseng and biotin.
  • How to use: Apply to clean, dry brows morning and night. One dip covers both brows; allow 1-2 minutes to dry before styling.
  • Ongoing cost: Bottle life not confirmed; the brand recommends at least 8 weeks of twice-daily use.

Why Consider It

Consider it if softer hairs and easier styling matter as much as a fuller look. We found none of the prostaglandin analogue names we check for on its ingredient list, but irritation is still possible.

What the Brand Says

In a 12-week brand study of 112 women, 88% said their brows looked fuller. Separate tests on cut hair looked at texture and breakage, not new growth from the skin. These are brand findings, not our own brow trial.

Pros

  • Designed to soften and condition brows
  • Helps with brow manageability
  • One dip covers both brows

Cons

  • Costs $65 and needs twice-daily use
  • Allow 1-2 minutes to dry before styling

Our Take: A useful option for unruly or brittle brow hairs. Expect conditioning, not an instant fix for bare patches.

Source: Anastasia Beverly Hills Brow Genius Conditioning Brow Serum official product page, checked September 9, 2026.

Back to comparison ↑

Lower-priced brow serum with a prostaglandin analogue

7. RapidBrow Eyebrow Enhancing Serum

RapidBrow Eyebrow Enhancing Serum tube and mini-brush applicator
Product image: RapidLash. Brand imagery, not our testing photography.

$34.95 · Check the current pack size

Prostaglandin status: Contains isopropyl cloprostenate, a prostaglandin analogue.

RapidBrow costs less than most brow-only serums here, but it contains isopropyl cloprostenate, a prostaglandin analogue. Its peptides and vitamins do not make it prostaglandin-free.

Key Details

  • Key ingredients: Hexatein 2 blend includes peptides, biotin, panthenol, vegetable protein and plant extracts; the ingredient list also lists isopropyl cloprostenate.
  • How to use: Use the mini brush twice daily, morning and evening, following the exact package directions and warnings.
  • Ongoing cost: Bottle life not confirmed; compare the one-time price rather than a subscription discount.

Why Consider It

An option below $40 with a mini-brush applicator. The brand page showed it out of stock when we checked, so confirm availability before ordering.

What the Brand Says

The brand says brow appearance can improve in as little as 60 days. We have not verified a full controlled study for the current US formula. Its warning lists eye irritation, skin darkening and fat loss around the eyes among reports linked to products containing prostaglandin analogues. It does not tell us how often these happen with RapidBrow.

Pros

  • Lower price at $34.95
  • Mini-brush applicator for brows
  • Includes peptides, biotin and panthenol

Cons

  • Contains a prostaglandin analogue
  • Needs twice-daily use; check stock availability

Our Take: Not our pick if you want to avoid prostaglandin analogues. Read all warnings, especially if you have an eye condition; the brand advises against use with certain eye histories and recommends medical advice for some conditions.

Source: RapidBrow Eyebrow Enhancing Serum official product page, checked September 9, 2026.

Back to comparison ↑

What Brow Serums Can and Cannot Do

Brows grow and shed in cycles. A serum may condition the hairs you have and make them look fuller. An ingredient list alone cannot tell you whether a serum will regrow missing hairs or treat medical hair loss.

Softer hairs and less breakage are not the same as new growth. Brand surveys describe how people thought their brows looked or felt. Before-and-after photos show examples, not guaranteed results.

For persistent, sudden, patchy or unexplained brow loss, seek medical assessment rather than relying on a serum to identify or treat the cause. For context, read how long eyebrows take to grow back and our guide to fuller-looking eyebrows.

Without Prostaglandins vs. With Prostaglandins

GrandeBROW and RapidBrow explicitly list isopropyl cloprostenate on the official pages checked here. SOWN and The Ordinary explicitly market their products without prostaglandins. None of the analogue names we check for appeared on the Vegamour or Brow Genius lists. We could not verify RevitaBrow's full current ingredient list, so do not assume it is prostaglandin-free.

Prostaglandin-free does not mean irritation-free. Conversely, evidence about prescription bimatoprost or one cosmetic analogue does not establish the same risk level for every brow product. Read the exact formula's warnings and our side-effect guide. The ingredient checker can help screen your package, but cannot certify safety.

How to Apply Brow Serum

  1. Read your exact product's directions. Once daily and twice daily are not interchangeable instructions. Brow-only products should not be applied to lashes.
  2. Start with clean, dry brows. Remove makeup and residue, then use the supplied applicator and recommended amount. Avoid the eyes and irritated or broken skin.
  3. Let it dry before styling. Follow the product's drying time before brow gel, pencil, skincare or sleep. More product is not a shortcut to growth.
  4. Keep the applicator clean. Do not share applicators. Respect expiry and replacement guidance.
  5. Stop if a reaction develops. Follow the label's rinse instructions after eye contact. Seek medical advice for persistent irritation, eye symptoms or unexpected hair loss.

How Long Should You Give a Brow Serum?

The brands here suggest anything from four weeks to four months. Take a photo without brow makeup before starting, then compare in the same lighting as you follow the routine.

If you see no worthwhile change after the recommended trial period, consider whether it is worth the cost. Ask a clinician about ongoing thinning. Stop if a product irritates, and check whether continued use is needed to keep the results.

Frequently Asked Questions

Do eyebrow growth serums actually work?

Some formulas may improve the condition and appearance of brows, and several brands here publish consumer-study results. That is not proof that every serum regrows sparse patches. Look for results from the actual brow product, not its lash-serum counterpart.

Which is the best brow serum without prostaglandins?

For a dedicated brow routine, consider SOWN Root 2; for the lowest upfront cost, The Ordinary is our budget pick. Vegamour and Brow Genius are also worth considering based on the ingredient lists we checked. We have not proved that one works best. Always check the current package and remember that any formula can irritate.

Can I use the same serum on eyelashes and eyebrows?

Only if the exact product is intended for both. The Ordinary Multi-Peptide Lash & Brow Serum is a dual-use option. SOWN Root 2 is the brow product, while Root 1 is the lash product. RevitaBrow and GrandeBROW also have separate lash counterparts; do not swap them.

Are brow serums safe during pregnancy or with an eye condition?

Ask a qualified clinician before starting a brow serum during pregnancy or nursing, while using glaucoma medication, or with an eye condition. Some brands explicitly prohibit use in these situations. A prostaglandin-free label is not pregnancy or medical clearance.

Will a serum regrow over-plucked eyebrows?

It depends on the cause and whether the follicles can still grow hair. No serum here is proven to restore every damaged follicle. Ask a clinician about lasting gaps, sudden shedding or skin changes. Brow makeup can fill gaps while you look into the cause.